Neue stands for equality and inclusion — always. We oppose laws, policies, and processes that facilitate, enable, or reinforce discrimination and limit human potential in any form. Regardless of age, gender identity, ability, or aspiration, everyone deserves access to fitness and wellness and the opportunity to compete and live their best lives.

Holistic products are grounded in respect for people and the planet. 100% of our manufacturers have committed themselves to responsible sourcing. We’re building a foundation of long-term relationships with ethical manufacturers who share our goals for equity, health and safety, and environmental responsibility.

Relationships are more important than money. Fitness and wellness should be accessible to everyone, regardless of who they are or where they grew up. We work with top athletes, ambassadors, and others to help break barriers and help create a more active, equitable future for everyone.

Everyone has the right to be well. Success happens when inspiration and hard work meet opportunities. Pursuing impact at scale requires individual responsibility. While achieving individual and collective greatness can be challenging, we believe people who can see their potential are capable of accomplishing greatness.